Are you creating your new piece of content but stuck in the dilemma of video content creation versus blogging? There may be moments where blogging is more effective, however most consumers and marketers would prefer videos. A recent survey confirmed that 74% of marketers agree that video creation is more effective than a blog.
Contrasting Between Video Content Creation and Blogging
Video Content Creation
- Spoon-feeds. Video content purposefully gives out information that is easier to digest when compared to written blogs.
- Authenticates. Video content creation has an advantage of “to see is to believe.” Videos make marketed products or services appear more appealing, validated, and approachable than a blog.
- Is Evergreen. Uploading your video on different platforms makes your content a lasting asset.
- Interacts. The videos’ visual emphasis, proofs, explanations, and demonstrations all contribute to their uniquely engaging traits. Viewers, in turn, are encouraged to follow the links to discover more, make appointments and buy!
- Assures. Video content commonly earns the trust of your audiences due to the physical proofs presented within the content.
- Video presentation enables the most powerful combined aspects of effective communication such as eye contact, facial expressions, tone, pitch and mannerisms.
- Demonstrates. A video can show in a few seconds, the same information that may take pages of text to relay. In addition, the risk of misinterpretation and misunderstanding is significantly reduced because the viewer gets “the whole picture”.
- Trains Effectively. Because of the clarity of video, combined with audio, images and text, video training covers the whole spectrum of multimedia. This makes learning and understanding far simpler for trainees than words/text alone. Video can be watched repeatedly to clarify all aspects of the learning process.
Factors that You Must Consider in Video Content Creation
1. Your target audience
Content for millennials is far different from formal business content. Know your main target audience to customise your content to the general preference properly.
2. Your message
Before creating your video content, it’s essential to understand WHY you are going to communicate and WHAT messages you intend to convey. Without these precursors, you really won’t know where to start and progress with your video production.
3. Format
You can use different formats that are capable of focusing on varying fields. Common formats include testimonials, demonstrations, educational videos, and even affirmations.
4. Context
Many businesses nowadays disregard the video’s context, which is the video’s placement on the net. Youtube, for example, is the optimal platform for online recognition; however, it tends not to effectively lead users to the purchasing page. A perfect contextual video uses the right platform to engage visitors towards the buying options.
5. Allotted time
Video contents have their time limits. Research shows that about two-thirds of consumers opt for 60 seconds or less of video content. The balance between the amount of information and the duration becomes a constant battle towards successful video content marketing.
6. Goals
Part of the planning process is the WHY (see point 2 above). Having the goals clarified at the start allows you to measure and compare your outcomes. The two most frequent goals in video marketing are brand awareness and sales increase. Brand awareness is achieved through social media platforms; however, this approach cannot be applied to the goal of a sales increase. So, goals dictate the approach to the video content.